04 / MEASURE AND COMMUNICATE PROGRESS

Show what has changed and what comes next

Effective sustainability communications help people understand the progress you’re making, build trust and inspire action. They should also help your team see what is working and where more effort is needed.

Effective sustainability communications help people understand the progress you’re making, build trust and inspire action. They should also help your team see what is working and where more effort is needed.

We help you get the evidence together and tell the story clearly, with language that people can understand and claims you can support.

How do we demonstrate progress?

Bird’s-eye view of a distribution centre with warehouse loading bays and lorries

When we can help

You’re preparing a report, responding to disclosure requirements or taking stock of performance. Your story may have changed as the business has grown. You need to explain where you are and what you’re doing about it.

Reviewing progress

Look at the results against your goals. We help you choose useful measures, check the information behind them and discuss what the results mean with the people responsible. The findings should help you decide what to change.

Your sustainability story

Explain what sustainability means for your business in language that sounds like you. We develop narratives, case studies and messages for reports, websites and presentations, telling the story of the work you are doing and the impact you are having.

Sustainability reports

Build a report around what your audience needs to know. We work with your team to plan the content, gather information and write. We stay involved through review and work with talented designers to bring the report together.

Disclosure and the evidence behind it

Work out what you need to report and what information is missing. We help you organise the evidence, clarify who provides it and prepare for review.

Conversations about progress

Give people a chance to understand the findings and respond. We help you share the story with the right audiences and listen to their questions and feedback. That can reveal what needs more explanation and help shape the next stage of work.

What you leave with

Evidence

A clearer picture of your progress and the evidence supporting it.

Credibility

A report or set of communications that people can understand and trust.

Next steps

A clear view of what needs attention next.

Working together

We start with what you want your communications to achieve and who you need to reach. We work with your team to bring the evidence and story together, building a shared message across your business. From a specific report or campaign to ongoing communications, we help you build trust, engage people and demonstrate progress.

SEE THE WORK / SPECSAVERS

We’re helping Specsavers turn circular opportunities into business action, including developing measures to track progress and connect environmental improvements with costs and wider business benefits.

Your next step

Follow the whole journey, or start where you need us most.

01 Find your focus

02 Build the strategy

03 Make it happen

04 Show progress

Use what you learn to sharpen your focus

Use what you learn to sharpen your focus

Use the evidence and feedback to revisit your priorities and shape the next stage of work.

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What are you working on?

Tell us where you want to get to, or what you’re finding difficult. We’d be glad to talk it through.